{"id":3524,"date":"2019-03-01T16:34:19","date_gmt":"2019-03-01T15:34:19","guid":{"rendered":"https:\/\/joshmartin.ch\/?p=3524"},"modified":"2021-08-26T17:45:38","modified_gmt":"2021-08-26T15:45:38","slug":"making-of-portraits-for-the-joshmartin-website","status":"publish","type":"post","link":"https:\/\/joshmartin.ch\/en\/making-of-portraits-for-the-joshmartin-website\/","title":{"rendered":"Making of \u2013 portraits for the JOSHMARTIN website"},"content":{"rendered":"<p>We were recently asked what trick was used to animate <a href=\"https:\/\/joshmartin.ch\/en\/about-us\/\">the portraits<\/a> on the website. The answer is very simple: no trick. Pure photography. On the occasion of the redesign of our website we were able to win our friend Ueli Steingruber to produce new pictures of us. After a conceptual exchange, we put the idea on paper and agreed on a test session. According to our CI, high-contrast images with hard light and a dark background were planned. And because everything in space revolves around the only natural source of light, we wanted that too &#8211; just the other way around &#8230;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1689 size-large\" src=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_090834-1024x690.jpg\" alt=\"\" width=\"1024\" height=\"690\" srcset=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_090834-1024x690.jpg 1024w, https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_090834-300x202.jpg 300w, https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_090834-768x517.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1695 size-large\" src=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_104249-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_104249-1024x768.jpg 1024w, https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_104249-300x225.jpg 300w, https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_104249-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The results of the tests were promising, which is why we made an appointment for the main session in Ueli&#8217;s studio on Geltenwilenstrasse in St. Gallen. The whole thing wasn&#8217;t just fun &#8211; the results turned out great and we are quite happy with it. A big thanks at this point to Ueli, who has created outstanding pictures with his fresh and curious manner as well as his calm and professional way of working.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1697\" aria-describedby=\"caption-attachment-1697\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1697 size-large\" src=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_092055-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_092055-1024x768.jpg 1024w, https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_092055-300x225.jpg 300w, https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_092055-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-1697\" class=\"wp-caption-text\">Nach den letzten Feinjustierungen kann es losgehen\u2026<\/figcaption><\/figure>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1701 size-large\" src=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_103057-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_103057-1024x768.jpg 1024w, https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_103057-300x225.jpg 300w, https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_103057-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1703 size-large\" src=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_110829-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_110829-1024x768.jpg 1024w, https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_110829-300x225.jpg 300w, https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_110829-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1705 size-large\" src=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_112342-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_112342-1024x768.jpg 1024w, https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_112342-300x225.jpg 300w, https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_112342-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3524-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_103127.mp4?_=1\" \/><a href=\"https:\/\/cdn.joshmartin.ch\/app\/uploads\/2019\/03\/20170112_103127.mp4\">https:\/\/joshmartin.ch\/app\/uploads\/2019\/03\/20170112_103127.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Behind the scenes: The making of our new portrait pictures on the occasion of the long overdue redesign of our website.<\/p>\n","protected":false},"author":4,"featured_media":1694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[67,69,65],"class_list":["post-3524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-making-of-en","tag-jm-internas-en","tag-events-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/joshmartin.ch\/en\/wp-json\/wp\/v2\/posts\/3524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joshmartin.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joshmartin.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joshmartin.ch\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/joshmartin.ch\/en\/wp-json\/wp\/v2\/comments?post=3524"}],"version-history":[{"count":1,"href":"https:\/\/joshmartin.ch\/en\/wp-json\/wp\/v2\/posts\/3524\/revisions"}],"predecessor-version":[{"id":3525,"href":"https:\/\/joshmartin.ch\/en\/wp-json\/wp\/v2\/posts\/3524\/revisions\/3525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joshmartin.ch\/en\/wp-json\/wp\/v2\/media\/1694"}],"wp:attachment":[{"href":"https:\/\/joshmartin.ch\/en\/wp-json\/wp\/v2\/media?parent=3524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joshmartin.ch\/en\/wp-json\/wp\/v2\/categories?post=3524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joshmartin.ch\/en\/wp-json\/wp\/v2\/tags?post=3524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}